What's the Mission?

A Mission Worth Checking On

In a world that tells us to be strong, silent, and self-sufficient, many men are struggling in silence. Depression, anxiety, and loneliness are on the rise, yet conversations about mental health still seem out of reach for many of us. We bottle up our feelings, ignore our struggles, and drift further away from the people who care about us. That’s where Lad Check comes in.

The mission of Lad Check is simple: to promote checking in on your friends. It’s about making sure that no one has to face their mental health battles alone. We believe that a strong support network—even if it’s just one good mate—can make all the difference. Checking in doesn’t need to be a big, heavy conversation; sometimes, it’s just a quick text, a call, or asking, “You good, mate?”

We understand that talking about feelings isn’t easy for everyone. Many of us were taught to hide our emotions, to tough it out no matter what. But we’re here to challenge that. At Lad Check, we want to normalize conversations about mental health among men. We want to remind each other that being vulnerable isn’t a weakness—it’s a sign of strength.

This brand isn’t about pretending we have all the answers or promising a cure-all for mental health struggles. It’s about creating a culture where men feel comfortable leaning on each other. Where checking in with your mates is second nature. Where vulnerability is embraced, not shunned.

We know that a simple act of reaching out can save lives. It can turn someone’s worst day into something a little more bearable. That’s why we’re here: to encourage lads everywhere to keep an eye on their mates, to speak up when things are rough, and to be the friend they’d want when times are tough.

So, if you’re reading this, consider it your reminder. Send that text. Make that call. Be the reason a mate feels less alone today. At Lad Check, we’re all about the power of friendship—because we’re better together.

Check in. Speak up. Stick together.